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Vitalcan

How might we encourage consumers to buy our product over the competition while tracking our market growth over time?

The miro way

Benchmarking an industry using IOT.

Benchmarking an industry using IOT.

Overview

We developed a point of sales jackpot experience focused on generating high sales conversion while also benchmarking the pet food industry in the city. Working side by side with the board members our team re envisioned their business model, designed a communication strategy, built a digital ecosystem and reimagined their brand to take Criteria to the next level.

Solution

Interactive Totems

Our team designed, prototyped and built over a dozen interactive totems that simulated a slots machine experience which delivered discount coupons to purchase the company's product along with amazing prizes.

Data Centric

Our IOT totems were connected to a cloud based business intelligence platform that delivered live data to the client's team where they could easily monitor the activity on each POS and adjust their marketing initiatives accordingly.

Market Benchmark

Monitored consumer choices over 6 months over several locations around the city, allowing us to monitor client retention and learn valuable insights.

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Solution

Interactive Totems

Our team designed, prototyped and built over a dozen interactive totems that simulated a slots machine experience which delivered discount coupons to purchase the company's product along with amazing prizes.

Data Centric

Our IOT totems were connected to a cloud based business intelligence platform that delivered live data to the client's team where they could easily monitor the activity on each POS and adjust their marketing initiatives accordingly.

Market Benchmark

Monitored consumer choices over 6 months over several locations around the city, allowing us to monitor client retention and learn valuable insights.

A conversion machine that creates insights.

Not only we achieved a highly effective conversion experience but we were able to survey pet owners contact information for email marketing purposes, together with other valuable insights.

Impact

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+9000
Benchmarked Users
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+70%
Conversion Rate
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18
Interactive Totems
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+80
Shops Covered

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