background image

Nike | Retail Experience

How might we assist store specialists in their sales efforts and engage customers to explore and test our products in store?

The miro way

Join the Run, Retail experience.

Join the Run, Retail experience.

Overview

We developed an interactive tool that allowed sales specialists to easily present the features of showcased products while also allowing customers to test drive their favorites in an in-store running experience. User experiences were collected on a cloud platform and integrated to generate valuable, actionable insights on consumer behaviour.

Solution

In-store running experience

Created an immersive experience that allowed customers to test-run the shoes of their choosing on a treadmill while simulating a jog on their favourite training location.

Service Design

Created an immersive experience that allowed customers to test-run the shoes of their choosing on a treadmill with a huge screen that simulated a jog on their favourite training location.

Business Intelligence

Data from each interaction with the tool & treadmill experience was registered and stored in a cloud database and presented in a visual dashboard that helped managers monitor vendor performance while producing value insights on consumer behaviour.

overview image

Solution

In-store running experience

Created an immersive experience that allowed customers to test-run the shoes of their choosing on a treadmill while simulating a jog on their favourite training location.

Service Design

Created an immersive experience that allowed customers to test-run the shoes of their choosing on a treadmill with a huge screen that simulated a jog on their favourite training location.

Business Intelligence

Data from each interaction with the tool & treadmill experience was registered and stored in a cloud database and presented in a visual dashboard that helped managers monitor vendor performance while producing value insights on consumer behaviour.

Your first run, with your new shoes, in-store.

We helped vendors advise customers with a useful tool while empowering customers to understand the different product features, find the perfect match for their needs, and test the product in an in-store experience.

Impact

impact icon
+2 years
Active in Store
impact icon
+150
Runs per Month
impact icon
+5000
Experiences in total.
impact icon

Similar projects