We developed an experience that combined mural art, augmented reality and interactive content to celebrate Air Max Day , a world wide, month long event to honor the legendary shoe model and its heritage. Thousands of people enjoyed the AR experience and many more commented about it on social media.
Our team of designers and artists deployed a mural that was painted over several weeks leading up to Air Max day.
Our team designed & developed a custom mobile app that served as a viewport for the AR animations and engaged with users with audiovisual content related to each sneaker.
To complement the experience we created in-store interactive media stations that displayed similar digital content to that of the APP.
Our team of designers and artists deployed a mural that was painted over several weeks leading up to Air Max day.
Our team designed & developed a custom mobile app that served as a viewport for the AR animations and engaged with users with audiovisual content related to each sneaker.
To complement the experience we created in-store interactive media stations that displayed similar digital content to that of the APP.