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Nike | Air Max Experience

How might we create a unique & engaging experience to celebrate the Air Max Day & the relaunch of Soho flagship store?

The miro way

pushing the barriers of retail experience.

pushing the barriers of retail experience.

Overview

We developed an experience that combined mural art, augmented reality and interactive content to celebrate Air Max Day , a world wide, month long event to honor the legendary shoe model and its heritage. Thousands of people enjoyed the AR experience and many more commented about it on social media.

Solution

Mural Artwork

Our team of designers and artists deployed a mural that was painted over several weeks leading up to Air Max day.

Augmented Reality App

Our team designed & developed a custom mobile app that served as a viewport for the AR animations and engaged with users with audiovisual content related to each sneaker.

360º Experience

To complement the experience we created in-store interactive media stations that displayed similar digital content to that of the APP.

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Solution

Mural Artwork

Our team of designers and artists deployed a mural that was painted over several weeks leading up to Air Max day.

Augmented Reality App

Our team designed & developed a custom mobile app that served as a viewport for the AR animations and engaged with users with audiovisual content related to each sneaker.

360º Experience

To complement the experience we created in-store interactive media stations that displayed similar digital content to that of the APP.

3D content & Mural Artwork A.R. experience.

Every week, during the month long event, with each new show revealed, we presented a new section of the mural and unlocked new AR animations in the AP

Impact

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+7000
People Enjoyed the experience
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+4000
AR Experiences
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+750
APP Downloads
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+3000
Social Media Mentions

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